Second Stories was created with a conscious commitment to sustainability, slow fashion, and celebrating women.
From day one, we’ve embraced low-waste practices with thoughtful packaging made from 100% recyclable and biodegradable materials. We keep things intentional and intimate – sourcing only what we love, and never overproducing.
It's so important to us that we use our platform to uplift others. In 2025, we're proud to support Thread Together, an Australian charity delivering new clothes for new beginnings to people in need.
Every year, a third of new clothing ends up in landfill, while one in eight adults and one in six children across Australia go without the essentials. Thread Together changes this by redirecting brand-new, unsold clothing to those doing it tough. They restore dignity through choice and offer support without judgement.
When you shop with us, you're not just choosing conscious style – you're helping rewrite someone’s story.