Luxury Labels to Love: Sustainable Designer Brands to Watch in 2025

As the world shifts toward mindful consumption, Australia is quickly becoming a global leader in sustainable luxury. With a growing number of womenswear brands redefining eco-conscious fashion, the future of luxury is about so much more than just clothes.

These 10 Female Founders are paving the way with sustainability, craftsmanship, and responsibility with beautiful designs for those seeking timeless pieces that marry style with ethics. Read on for some of our favourite conscious Australian brands to watch in 2025.

Mountain & Moon

(@mountainandmoon | www.mountainandmoon.com)

"Statement Jewels for Statement Women."

Western Australian jewellery label Mountain & Moon is known for its luxurious, bohemian-inspired designs. Created by Perth girls @audreymariaallen and @ashtonsasharompotis, the brand uses eco-friendly fabrics and ensures ethical manufacturing processes are followed.

Seen on it-girl celebs like Dua Lipa, Sydney Sweeney, Winnie Harlow and Alexis Ren, and featured in publications like Vogue, Forbes, Elle and Glamour, Mountain and Moon have gone global with their iconic pieces, and for good reason. Not only are their pieces bold and timelessly chic, Mountain & Moon have combined an earth-conscious approach with their distinctive, artistic aesthetic. Perfect for those who appreciate both beauty and sustainability, their designs evoke a deep connection to the natural world.

Albus Lumen

(@albuslumen | www.albuslumen.com)

"Youth, Rebellion, Power, Love, Freedom - A New Energy."

Founded by designer and creative director @_marina_afonina_ in 2015, Sydney brand Albus Lumen is all about understated luxury. Inspired by travel and a laid-back lifestyle, their collections feature breathable natural fibres like linen and organic cotton. The brand’s minimalist aesthetic appeals to women who appreciate effortless, chic designs. Sustainability is woven into their ethos, with a focus on durability and timelessness over fleeting trends.

ESSE Studios

(@essestudios | www.essestudios.com.au)

ESSE Studios has built a reputation for creating elevated wardrobe staples designed to last. Their collections emphasise clean lines, neutral tones, and versatile silhouettes. ESSE’s commitment to slow fashion means they produce in small quantities, using ethically sourced fabrics and maintaining transparent production processes. These pieces are perfect for anyone building a capsule wardrobe or looking for timeless, everyday luxury.

Matin Studio

(@matinstudio | www.matinstudio.com)

"Matin noun (a) Period of time between midnight and noon, esp. from sunrise to noon (b) The beginning of day (c) sunrise; daybreak; dawn (d) the earliest period; 'the morning of the world'"

Sydney-born Matin Studio offers thoughtfully designed wardrobe essentials that embody a relaxed yet refined aesthetic. With a focus on small-batch production and ethical manufacturing, the brand uses exclusively natural fabrics and dyes to reduce its environmental impact. Their beautifully wearable designs prioritise versatility and comfort, making them a go-to for the modern, eco-conscious Australian woman.

Maison Essentiele

(@maison_essentiele | www.maisonessentiele.com)

"Designed in Sydney. Made for Global It Girls."

Launched by @livkoennecke in 2019 as a sleepwear label, Maison Essentiele has expanded its collection into a luxury ready-to-wear brand dedicated to producing high-quality, sustainable pieces that stand the test of time. The brand uses only organic fabrics and natural dyes, producing collections that emphasise longevity and quality over trends. Maison Essentiele’s timeless designs and commitment to transparency make it a prime example of how luxury can coexist with sustainability.

Arcaa

(@arcaa_movement | www.arcaamovement.co)

"Consciously crafted purposeful apparel."

Founded in 2016 in Byron Bay, Arcaa is the vision of Australian designer @gemmastanford, and is making its name as a sustainable luxury brand that focuses on the intersection of ethical production and comfort. The brand incorporates eco-friendly materials such as organic cotton and hemp, with a strong commitment to local production. Arcaa’s minimalist designs are both functional and stylish, perfect for those seeking comfortable and timeless luxury pieces with an eco-conscious edge.

Ziah

(@_ziah__ | www.ziah.com.au)

Ziah, founded by @erikatoscano, embodies confidence and sensuality, celebrating the modern woman. Now known for its innovation in merging eco-consciousness with luxury, the brand incorporates plant-based fibres, organic cotton, and sustainable leather alternatives in its collections. Ziah’s design ethos focuses on creating modern, sophisticated pieces that offer both beauty and functionality while minimising waste and maximising the use of sustainable materials.

Hannah Artwear

(@hannahartwear | www.hannahartwear.com)

"Wearable art, designed with purpose, made with artisanal collaboration."

Created by @hannah__kraus, Hannah Artwear is a brand that celebrates artistry in fashion while prioritising sustainability. Known for its hand-crafted designs using organic fibres and natural dyes, the brand is committed to supporting artisans and ensuring ethical production practices. Hannah Artwear's pieces are unique, and each one tells a story of craftsmanship and sustainability.

Beare Park

(@bearepark | www.bearepark.com)

Launched by @gabriella.e.pereira in 2021, Sydney label Beare Park creates beautifully crafted womenswear that combines sustainable fabrics with elegant, timeless designs. With a focus on quality craftsmanship and eco-friendly materials, Beare Park ensures that every piece is made to last. Awarded Australian Fashion Laureate Emerging Designer of the Year 2024, the brand is a favourite for those seeking luxury pieces that can transition seamlessly from day to night, while supporting sustainability and ethical manufacturing.

Palm Noosa

(@palm.noosa | www.palmnoosa.com.au)

If you're a fan of brands like Alemais, Aje and Zimmermann, Palm Noosa will be your next favourite for breezy, wearable standout staples. Founded in 2018 by Creative Director @pippaessie, this emerging luxury resortwear brand celebrates the Australian coastal lifestyle with clean cut silhouettes and bright prints, made with eco-conscious materials like linen, organic cotton and recycled fabrics. Palm Noosa’s elegant and laid-back pieces evoke a sense of understated luxury while remaining committed to environmentally friendly production methods.

Why Sustainable Luxury Matters

In an era of fast fashion, sustainable luxury brands stand out for their dedication to ethical practices and environmental stewardship. These brands prioritise quality over quantity, creating pieces designed to be cherished. Supporting sustainable luxury not only elevates your wardrobe but also contributes to a more responsible fashion industry.

How Consignment Fits into the Picture

At Second Stories, we believe in the power of pre-loved luxury to make a real difference. Shopping for second-hand designer pieces is one of the most impactful ways to promote sustainability, as it extends the life cycle of beautiful garments while helping to reduce waste. When you choose to invest in pre-owned luxury, you're contributing to a circular fashion economy, where every piece gets the chance to tell a new story.

Our curated selection at Second Stories celebrates the art of sustainable luxury by offering carefully chosen, high-quality items from both iconic and emerging designers. Each piece is hand-picked not just for its craftsmanship, but for its potential to be loved, worn and cherished for years to come. We offer timeless designs from brands that share our commitment to ethical fashion, providing you with the perfect opportunity to add luxury pieces to your wardrobe with a minimal environmental footprint.

By choosing Second Stories, you're not only indulging in luxury but also actively participating in a more sustainable, mindful approach to fashion. It's about finding your next favourite piece while being part of the solution to fashion's environmental impact.

Let us help you tell your story in a way that's both stylish and sustainable.

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